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How to Get the Most Out of Your LinkedIn Content Marketing Efforts Using the LinkedIn platform to share and promote content is a great way to reach prospects. However it can be a challenge to determine the right type of content to publish to achieve your goals. Using the appropriate strategies can help expand your reach and establish your name as an industry leader, and drive traffic to your website. Learn about the various forms of content marketing on linkedin to start. Content Marketing on LinkedIn LinkedIn is a great platform to concentrate on content marketing for businesses in the B2B space. It has a large user base with the majority of them being decision-makers. Using the platform to reach them will help you establish your expertise, which will result in inquiries about your services. LinkedIn allows users to create and distribute a range of content including individual posts (also called status updates) and blogs. For the best results, you must ensure that your posts are engaging and relevant to your intended audience. For instance, you can include images and videos, as well as hyperlinks to articles, industry news, and webinars. LinkedIn allows you to share SlideShare presentations which is especially beneficial to increase engagement. LinkedIn can be used to promote your content in addition to the company's page. These ads appear in the newsfeeds of your targeted audience in a variety of formats like videos events, carousel, and posts. These ads are great for driving traffic to your website, promoting an event, or generating leads of high-quality. When you create a sponsored piece make sure it follows the best practices for sponsored content. For instance, you must include a catchy headline that is relevant to the audience you're targeting and an engaging description of the information you're offering. You could also include an incentive button that encourages users to move on to the next step, be it signing up for your newsletter or downloading your white paper. Don't forget to track your LinkedIn results to adjust your strategies accordingly. The LinkedIn Analytics dashboard shows you a number of important metrics, such as impressions and engagement. These insights can help you determine the best way to improve your content strategy. Articles in Long Form LinkedIn's Articles feature allows business professionals to post their ideas in original content that is shared with their entire network. The best articles can generate thousands of views and hundreds of thousands of views when they are chosen for LinkedIn promotion or amplified through paid content marketing. Articles have a more personal touch than websites or blogs for corporate sites and business leaders can utilize them to show their thought leadership in their own capacity. The most successful articles are not promotional and provide some value to readers, whether in the form of insights or tips. They have a personal style and, sometimes, the first-person perspective that can provide authenticity and credibility. They are typically well organized and make use of images, lists, bullets, bold sentences, links, and graphics to break up long texts and help busy online readers to locate the information they require. Many of the best articles are also highly targeted, using specific keywords in the headline and first paragraph to boost search engine visibility. They also include a call to action, asking readers to comment or to provide their contact information to receive additional information. This could provide valuable information about the audience and can help nurture leads. Because they require more time to create than other types of LinkedIn content, marketers typically only use them when they have something important or interesting to communicate. However, they can perform very well when compared with short posts pictures, videos, and other types of content. LinkedIn analytics can show marketers the number of likes, total impressions and comments an article has received. This type of data can be used to create future content marketing campaigns. Shared Posts LinkedIn allows users to share documents, links, images videos, as well as text. They can also share news, polls and commemorate special occasions. These can be posted to a person's profile or company page. LinkedIn offers a range of special post types such as Articles, Find an Expert and Offer Assistance. These types of posts are typically used to promote content and create sales. ai tools for content marketing www.sickseo.co.uk publish another person's post without making any comments. This type of post is usually less engaging than a regular update. This is because the content is not personal, or is not shared in the voice of the employee. Click the arrow located in the upper right corner of the update, then select “Share”. Select the format you want to use. The post will be accessible to your first-circle contact's feeds as well as to anyone who follows you on LinkedIn. Link posts are a great way to share professional content from your website, blog or other online sources. You can also create a carousel of images that are related. These are a great way to share your company's message of branding and to encourage your viewers to interact with your content. Engaged Customers Increased LinkedIn is a great tool for B2B marketing to establish themselves as thought leaders in their field and connect with a wide range of targeted audience. The platform's engagement rate can be low. Luckily, there are plenty of ways to increase your LinkedIn content engagement. It is important to create useful engaging, actionable, and enticing content to increase your LinkedIn post engagement. This will help you achieve higher rank in the Linkedin algorithm and get your posts seen by more people. You can also include media in your posts to increase the amount of engagement. These include videos, images and infographics. Also, ensure that your content is easy to read and comprehend. Make sure you use clear language and avoid using too many keywords in your text. Be consistent with your posting schedule. LinkedIn's algorithm rewards those who are reliable and frequent poster. Another way to improve your engagement on LinkedIn is to include a call-to-action in your posts. This can be either a link to your site or a form of contact where you can reach you. This will encourage them to take the next steps in the conversion process and increase their chances of converting. Use social media automation tools to drive traffic to your LinkedIn posts. These tools can place you in “pods” with similar professionals who will automatically comment and like on your posts. This can boost your engagement rate. LinkedIn is a thriving social network that can be utilized to drive brand awareness, grow your business, and develop a loyal community of followers. With a bit of work you can dramatically improve your LinkedIn engagement and turn it into an effective lead-generating tool. Goal-Setting A focused content strategy that is geared towards achieving goals is crucial to the success of your LinkedIn marketing campaign. It is easier to monitor progress when you set specific goals. It is essential to set SMART goals (specific and measurable, achievable, relevant, and time-bound) for your LinkedIn content marketing efforts. This will ensure your content is aligned to your overall goals for business and help you achieve your marketing objectives faster. Choose what your primary LinkedIn purpose is. It could be to boost brand recognition, drive traffic to your website or generate leads. Decide how you'll measure your goal and what metrics or milestones will you use to achieve it. One way to measure your progress is to track engagement, like the number of likes, comments and shares. This will help you understand the impact that your content has on your audience and identify the posts that are most effective in achieving your goals. You can also track your progress by tracking the number of LinkedIn leads that you generate. This will help you determine the pieces of content that are most effective in achieving your goals for lead generation. You can use a spreadsheet to track the performance of your content so that you can compare past results with the latest results. LinkedIn is a great tool to market your business and can assist you in reaching out to new customers and increase your revenues. A well-planned content strategy that is based on the needs of your business will increase visibility, build relationships and even convert connections made online into real sales.